Package Design - Nifty

This project was to re-design an existing drink package. With the chosen drink, Nifty I re-designed the can to create a bright, vibrant, pastel, and sparkly drink that appeals to those who want a light and refreshing drink. As hard seltzers are usually lower in calories and have low to no sugar with subtle artificail flavours. I re-designed the can so that it looks like it's bursting with flavour and real fruit. A light refreshing drink without sacraficing flavour.

Along with the package design, I created an animated website for the can. Using the new designed visual elements and showcasing the can design. Check out the website.

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Nifty Website

Image of cans being rolled into new packaging. Image of cans being rolled into new packaging.
Image of the front of the Nifty can design.
Image of the back of the Nifty can design.
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